11 North Moore
Replacing a full-block parking lot on Varick Street, 11 North Moore contains just 18 residences. Topped by a 7,000 sf penthouse, also running the length of the block, the building sets a new standard for luxury in an already stratospheric neighborhood.
A taut grid with deep-set, full-height windows defines the building's exterior.
Two-tone limestone cladding wraps the building and interlocks with a blackened steel base. The design projects a muscular yet restrained aesthetic, a perfect compliment for its post-industrial context.
11 North Moore's siting and design language make the building an undeniable presence in the neighborhood. My goal was to capture the building as it related to its neighbors, from the overpowering AT&T Long Distance Building to the east, the converted industrial buildings to the west, and the rising 56 Leonard to the south.
Photographed throughout 2016.
Architects: Morris Adjmi Architects, Aldo Andreoli, with Sawyer Berson.
Owner: VE Equities
Builder: Foundations Group
I love the built environment. My photographic practice is anchored by my fascination with design, urbanity and the tactile experience of our surroundings. I believe that our built environment is in tension between intentionality and circumstance, the whole made more powerful by the nature of its duality. My passion is creating photographic representations at the intersection of design, implementation, and context.
I believe in telling stories. Great photography creates narrative strings that enhance our understanding of the built environment. I use my experience to highlight, finesse, contextualize the ideas embedded in each project. My goal is to explore implementations of great design, distilling and connecting photographic vignettes that offer insight into the ideas that shape our world.
I began my career as an architectural designer and refined my focus to the representation of architecture. My interest is in built work - the physical manifestation of design. Through scouting, planning, photographing and all the steps that come after, I refine the representation of each project to best reflect the goals of my clients.
I hold a Bachelor of the Arts in Architecture from Columbia University and a Master of Fine Arts in Photography from the School of Visual Arts. I am based in Manhattan and available for assignments worldwide.
You can reach me at info@alexanderseverin.com